Booming Boomers - Social Networking Watch

RESEARCH BRIEF - Aug 21 -?A new report by Nielsen, the ?Most Valuable Generation,? in collaboration with BoomAgers, shows that in five years, 50% of the U.S. population will be 50+. They spent close to 50% of all CPG dollars yet?5% of advertising is geared towards them.?In the next five years, Boomers, born between 1946 and 1964, are set to control 70% of the disposable income in the U.S.?

Boomers represent:

• 33% of all online users
• 33% of all social media and Twitter users
• 33% are heavy internet users

53% of Boomers are on Facebook.?They are also prolific online shoppers. A third of them shop online and the 50+ segment spends ~$7 billion when there.

by Jack Loechner
See full article at Media Post

Source: http://www.socialnetworkingwatch.com/2012/08/booming-boomers.html

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