A few years ago in 2004 writer-director-cameraman-editor-actor Shane Carruth made a splash at Sundance with his debut film Primer, winning the Grand Jury Prize for his $7,000 Super-16mm sci-fi film.
Most filmmakers with that kind of instant heat head straight for L.A. and a top talent agency and a string of movie deals. Instead, Carruth disappeared . . . went underground.
Then he was the surprise announcement at this year?s Sundance Film Festival with a new film, Upstream Color. This one he?s being much more tight-lipped about, not discussing the films budget, technical specs, really . . . much of anything.
What?s so interesting about him is that he is the lead actor, as well as the writer-producer-director-cinematographer-camera operator-editor-sound designer-music composer.
Also, most filmmakers come to Sundance looking for distribution. Carruth is completely bypassing that model, choosing instead to distribute the film himself in select independent theaters across the country for one month in April. The screenings in cities and cinemas and dates are already on his website. After that it becomes available for download ? directly from his own website.
Carruth is bypassing everybody. Carruth has invented himself as a one-man independent film company and distributor.
Bypass the middleman. Pocket all the cash yourself.
I shall be keeping an eye on Shane Carruth, downloading his film, and be following very closely to see how well this model works for him.
And how I can apply this business acumen to my own films.
Here are links to some fascinating news articles on Carruth and Upstream Color.
http://www.creativeplanetnetwork.com/videography/news/shane-carruth-adding-distributor-his-long-list-titles-upstream-color/61478
http://www.latimes.com/entertainment/movies/moviesnow/la-et-mn-sundance-carruth-20130115,0,6953593.story
Source: http://nakedfilmmaking.com/2013/02/03/shane-carruth-the-one-man-army-of-upstream-color/
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